There's lots of different strategies when it comes to media. The simplest solution is to let BowerBird find the best publications for you. To do this, open your BowerKit and click on the submit tab (see image below). This will give you a suggestion list. We recommend you contact 10 - 20 publications. BowerBirder's who are proactive get significantly better results.
How are these suggestions selected?
BowerBird suggestions use the Fast To Slow Media Strategy, which we describe in more detail here.