There are different types of photography licenses. You should always check with your photographer before uploading their images to BowerBird or any other site.
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If your photographs are only licensed for web publications or your photographer requires payment/ permission before publishing, you can create a BowerKit of the project and keep Access Control turned ON. This will allow you to:
Select the kind of publications that can download your content (eg. web publications only)
Message a journalist to talk about image usage before publishing
Talk to your photographer whenever a journalist is interested in publishing
If you don't know what your photographer's license allows, you should ask them, and keep Access Control turned ON in the meantime.