Access Control is a great tool that helps you decide exactly who can download images from your BowerKits, and when.
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You'll want to ask yourself a few questions:

This is the most important question to answer. You must have permission from your photographer (or copyright holder) before giving permission to an editor/journalist/publication to publish their images. If you're not sure, double check with your photographer before giving download access (High-res or Low-res Download Access).

Once you've confirmed it's okay, run through the questions below.

If your project has already been featured in print, then it's unlikely to get another print feature (not unheard of, but unlikely). If this is the case, and you've got permission from your photographer, it makes sense to provide High-res Download Access to publications you'd like to be featured in.
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If the project is under an 'exclusive' period with another publication, do not give download access to other journalists/editors. You may still give View Access in this instance, and send a message to the journalist letting them know when they can publish.

If you're happy for journalists to publish a story immediately, go ahead and give them High-res Download Access. If you're not ready, give them View Access and send them a message explaining why.
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Note, if you have given High-res Download Access to a journalist, there is an assumption that you are happy for them to publish the project, so be certain.

If your photographer gives permission, older projects are often better left with 'Access Control' off. This allows all verified journalists to download and increases the number of places the project can be featured online. When Access Control is off, all verified journalists can download high-resolution images.